Friday, September 9, 2011

Chatoyant

Chatoyant.  Literally meaning cat-like in the French language and a constant change in color in the English language. Chatoyant. Considered one of the most beautiful  words in the English language—beautiful  like the ever changing essence of the fashion world. Due to the ambiguity of the word and the literal meaning of the ever changing world of fashion, we chose this word because as fashion and styles change, changing us with it in return, it is placed into the commodity world becoming quite difficult to attain. We are here to change that, or if anything, inspire the idea that fashion may still and will always be attainable, accessible, and any other a-letter word that means you can damn right have it.

As we once heard on Project Runway, fashion is about looking luxurious and expensive. However, our twisted version of this thought is that fashion should be capable of seeming elegant and expensive without it really being.
About the Writers

Gabee
Growing up in a family of nothing but very beautiful women, I’ve always been self-conscious of the way I look and what I wear. At the same time, however, being brought up by a single mother taught me to be conscious of how much I spend. As an avid magazine reader,-- I’ve been flipping through the pages of Vogue since the sixth grade-- I learned that as inspirational and beautiful every editorial was, the fashion was completely unreachable to the middle class teenager. Thus, throughout the years, I have created a personalized look for myself, to my pleasure recognized by my peers, even if it means buying a shirt much too large for a few bucks and tearing it completely apart to suit my persona. I hope this blog will provide shopping smarts to young adults both fashion and money conscious.  
I am currently a communication major at Glendale Community College in Arizona and hope to one day work in the magazine business to share my passion of spreading crucial information to youth in a relatable manner.  I have three cats you might often see on the site, enjoy!

Noemi
A feminist since a child, I have always evaded fashion. I wasn’t a tomboy per se, but I gave away the title of the “beauty of the family” to both my stylish mother and sister and enjoyed the realms of my plain Jane approach to fashion. Of course, this all – not exactly all, but most of it – changed when I opened my first Nylon Magazine and went head  over heels for the inspiring women on the cover that portrayed their lyrical versus through the art of their clothes.  They came off as potent and genuine zealots of a rebellious beauty I can only dream of one day being brave enough to get a taste of…if it all weren’t so expensive.  Audrey Hepburn said that her looks were completely attainable, but walking out my $4000 dorm every day, this thought seems untrue.



(That’s where Chatoyant Diary comes in, but I’ll save our juicy details for a later post.) I am currently a journalism major at the Walter Cronkite School of Journalism at Arizona State aspiring to end oppression one word at a time. I am currently on my way to being trilingual; thus, je parle un peu français!
 




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